How it works
SocialGen is an application that works with social networking sites where identity cannot be faked to launch social campaigns that generate real leads.
On social networks the currency is in Likes and Follows, but that currency does not translate to actual dollars in eCommerce.
With this lead generator the user is given the incentive to Like a merchant with contests or giveaways, then asked to provide an email address in order to enter the contest which provides a lead that is automatically sent to your email campaign list.
The original entrant is then offered another incentive to invite a certain number of friends to Like and enter the contest to gain points and receive a coupon or discount once a number of points has been reached.
How to use it:
Social media campaigns are a proven way to connect directly to a receptive audience while also providing a definitive return on investment.
Social media campaigns have been ineffective and costly to date because of unscrupulous users creating false identities in order to cheat the contests.
On social networks like facebook, twitter and Google+ measures are already in place that make it difficult to create fraudulent accounts thereby making them the best platforms from which to launch social media campaigns that generate true leads that are voluntary and receptive.
The beauty of offering incentives to invite friends within social media campaigns is that the network is already there for them to choose those friends that they think will be receptive to the offer as well.
